The Sales Executive News

  • Remote working 'can be very beneficial'
    07/02/2012
    Encouraging remote working could be useful to companies from both a staff retention and flexibility point of view, and ultimately from a financial perspective, one expert has noted.
  • Job opportunities rise in January
    02/02/2012
    The number of new job positions being created across the UK rose in January, the latest Reed Job Index has revealed.
  • Younger workers 'value training over pay'
    30/01/2012
    The country's younger workers deem training opportunities and the promise of a good work/life balance as more important then cash bonuses, according to a new report by PricewaterhouseCoopers.
  • Soft skills 'can be more important than qualifications'
    27/01/2012
    Having so-called 'soft skills' in the workplace can be even more beneficial than an array of academic achievements, one specialist has explained.
  • Anonymous CV scheme 'a step closer'
    23/01/2012
    A new government scheme to ensure the nation's businesses only choose workers based on their skills and suitability for the job, rather than their social background, has taken a step closer after 100 major employers signed up to it.

Sales recruitment: TV advertising needs new technology

Using technology to enhance the impact of TV advertising is vital, according to one expert, and the advice could have a large impact on how sales jobs work.

Speaking at the Westminster Media Forum, Nick Milligan, managing director of Sky Media at BSkyB, said that using technology to target audiences at the correct time will take the irritation away from advertising.

He said: "With the growth of modern channel television, better measurement and evaluation and the onset of new technologies, we've never had such high levels of audience segmentation and also accountability."

The managing director added that if the right brand reaches the correct audience at the best time, advertising becomes a "valuable experience" which provides entertainment and information.

In other sales recruitment news, research commissioned by the Media Guardian Edinburgh International Television Festival showed that 64 per cent of people believe TV commercials have the most impact on consumers.

For a wide range of Media Sales jobs visit www.aaronwallis.co.uk As a supplier to many leading media and new media business Aaron Wallis Sales Recruitment have dedicated media sales recruiters to help you in your next career move. For media sales recruitment Aaron Wallis offer a unique service based by a 52 week rebate scheme. Aaron Wallis is a UK based sales recruitment agency.
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Filed: 17-09-2009

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